The American Basketball Association (ABA) today announced that Edward “Caprice” Straiter as been named ABA Director of Global Communications.  He will also serve in the same capacity for ABA Jump Start, the league’s Minority Business Incubator (www.abajumpstart.net).  “It is exciting to have a person like Ed with such a wide and varied background as part of the ABA and ABA Jump Start,” stated ABA CEO Joe Newman.  “We have so many great initiatives under the ABA  brand and letting the world know how much the ABA is more than just a game is very important.”

Edward Straiter is Chairman and CEO of Straiter Enterprise Inc (Venture Capital & Consulting Firm) which encompasses some of the most premier business models, including Universal CMG World Entertainment (UNICMG), a world-leader in music based entertainment. He has spent his entire career as a Philanthropist, Business Consultant and Public Speaker while becoming the most sought-after executive in the music industry.  Over the span of three decades, he has not only pioneered new approaches to the signing and development of some of the world’s most talented recording artists and songwriters, but he has consistently achieved the development of innovative business models and partnerships with a wide range of technology and media partners nationwide.

Mr. Straiter is a highly acclaimed writer of several motivational books in his career. He has served as CEO of Cashbox Magazine and was recently featured in “The Cloud 100” issue of Forbes Magazine 2021.  “I am really looking forward to using my knowledge and experience as the Director of Global Communications for both the ABA and ABA Jump Start,” added Straiter.  “The ABA has so many facets and is making a major impact on professional sports with its size, diversity and initiatives.”  For more information, visitwww.realabaleague.com, www.abajumpstart.net or abagoldcoin.net.