Passage Sports, a cutting-edge payments and customer engagement engine, and the American Basketball Association (ABA), America’s largest and most diversified professional sports league, announced today a new partnership which names Passage as the Official Ticketing Provider of the ABA.

“We’re thrilled to be partnering with the ABA,” said Alex Linebrink, CEO of Passage Sports. “The league has a long tradition of excellence in the sport of basketball, and has recently been fueling a renewed excitement for basketball fans nationwide. Our team is delighted to work with such an established brand, and to support their vision by providing fans an excellent gameday experience from the moment they buy their tickets until they leave the arena.“

The ABA currently has over 100 teams spanning four regions across the US. The season runs from November through the ABA Finals in mid-April.

As part of this partnership, Passage Sports is kicking off a custom ABA ticketing portal for all ABA teams. Fans will be able to find ticket sales to all ABA games on the new portal at http://www.events.realabaleague.com Teams also have the ability to sell merchandise and concessions through the Passage Sports platform, both online and at the door on game day.

“We’re also thrilled to partner with Passage Sports as our online ticketing platform,” added ABA CEO Joe Newman. “We looked at a lot of companies and found Passage to be the most fan-friendly, easy-to-use system in the industry. It will make getting tickets and merchandise more convenient than ever before. It is long overdue. Sharon Martin Blacknall, ABA VP of Administration put this program together and did an outstanding job.”

“The decision to partner with Passage, came, in part, because of the unique set of features offered by Passage Sports,” commented Mrs. Blacknall.” These features are designed to help ABA teams reach more fans and grow their revenue. Teams can take advantage of season ticketing, assigned seating, group sales, fan subscriptions, and even NFT digital collectible items to meet the needs and preferences of their fans.

“We see so many opportunities for growth and expansion on the horizon and we’re excited to be a part of that,” concluded Linebrink. “Our goal is to simplify the ticketing process so ABA teams can focus on delivering a great fan experience on gameday.“

Tickets to ABA games will be available for the upcoming fall season at https://events.realabaleague.com

 

About Passage Sports
Passage powers ticketing and payments for events and attractions.  The company combines the power of the Passage ticketing platform with features built specifically for the needs of sports teams and leagues.  The all-in-one mobile box office technology allows owners and managers to take control of all their ticket, merchandise, and concession sales both online and at-the-door, all while reaching more fans and making more money.  Since 204, Passage has completed millions of dollars in ticket and product sales for thousands of events around the world.  For more information, visit http://www.gopassage.com.